Season One · 2026 · Black glasses, no peeking
$5K GRANDFINAL
DEC 5
Every $25 flight and every cup earns points on the live ladder. Climb into the top 24 and you're tasting for $5,000 at Bottle Shock HQ. Winner takes all.
A YouTube Channel · A Bar · A League
THE ANTIDOTE
TO BORING
WINE.
Brutal honesty, zero pretence, and an obsessive interest in bargain bottles that punch above their weight. Six years in, accelerating faster than the industry it covers.
Latest episode
Why Expensive Wine Is Expensive — A Straight Answer
New uploads weekly
Big Blind League · Season One
Lauren Hansen leads the ladder. The board is wide open.
League · $5,000 Grand Final · Dec 5
The Bar · Gumeracha SA
Six blind flights, 150+ wines by the glass. Guess what's in the glass, win a bottle.
$25 flights · Fri–Mon 12pm
Subscribers
18.2K
↑ +66.7% YoY
All-time views
2.92M
across the channel
Videos published
1,097
& counting
Intl. reach
67.5%
AU 32 · US 27 · UK 8
01 · The Channel
New uploads every week.
1,097 episodes deep and accelerating. Eight ongoing brackets, zero brand bias. We puncture the hype, never the beginner.
The latest episode
Our ManifestoYou can taste
You can taste
where a wine comes from.
Take the label away, and what's left is the only thing worth judging: time, provenance, place, people, culture. That's the whole reason we taste blind.
02 · Big Blind League
FINAL
DEC 5
Tasting as a spectator sport. $5,000 prize. December 5.
Five SA regional cups, one Grand Final, run year-round. Open to South Australian residents, 18+ — last year a complete punter beat one of SA's best trade tasters. The 2026 board is wide open.
FINAL
DEC 5
03 · The Bar
A destination bar in Gumeracha — and where we film. 150 wines by the glass. No wrong answers.
Pull up a stool. We'll bring the glasses. Pick a flight, guess what's in front of you, win actual bottles. The home of the brand — the studio, the cellar door, and the bit we can't put on YouTube.
Flights · $25
Have a crack
- 5Five wines, blind
- +Points on the ladder
- ★Win bottles
5 wines · blind$25